Customer Data Protection – Why It’s Important For CX Leaders to Prioritize This Strategy

04/06/2024  |   Sin categoría  

Protection of customer data is the process of securing information from cyberattackers, accidental leaks and other breaches. CX leaders that prioritize this strategy can deliver tailored experiences that build trust with customers, increase loyalty and improve the bottom line.

It’s PII (personally identified information), PII, medical records, financial information, or even a social security number, keeping your customer information secure is crucial to maintaining a trust relationship. It’s the reason it’s so important to adhere to data privacy laws that differ by region (PIPEDA in Canada, HIPAA in the US and GDPR in the EU).

Set up roles based upon the job duties of each employee and assign permissions accordingly. It is important to ensure that access rights are changed when an employee is promoted or moves. It’s a good idea also to secure the data in transit and at rest using tools like 256-key encryption for email communications, or file-level encrypted on servers and systems.

Additionally, be sure to shred or cut crosscuts of customer information prior to discarding them. If a computer has been shut down you must wipe the hard drive or physically destroy it. This will prevent any information from falling in the wrong hands. This simple and proactive action can greatly reduce the risk of a data breach.

www.dataroommanage.blog/customer-data-protection-why-is-it-important/



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